Data-driven business decisions are key to companies that seek to stay relevant in the competitive e-commerce market. Extracting data from various websites and using this information to build a strong marketing strategy is essential for any e-commerce business.
The main issues of web scraping for e-commerce websites are data quality and speed. Scraping at scale requires high-speed crawlers that do not compromise the quality of extracted data.
A powerful web crawler that both crawls and scrapes complicated targets, parses data, and ensures a 100% success rate without any maintenance, would be ideal for any e-commerce business. The good news is, that is exactly what Oxylabs’ Real-Time Crawler does!
But before we get to the solution, let’s have a better look at the issue. What is a website crawler and why do e-commerce websites need it?
- What is a web crawler?
- Why use a web crawler for e-commerce websites?
- Challenges of web crawling
- Oxylabs’ Real-Time Crawler – the ultimate e-commerce web crawling solution
- Real-Time Crawler Use Case
What is a web crawler?
Web crawler definition is already suggested by its name. A web crawler (also known as a crawling agent, a spider bot, or a search engine bot) goes through websites and gathers information. In other words, the spider bot crawls through websites searching for information. In e-commerce, this information may include product names, item prices and descriptions.
For e-commerce purposes, a web crawler is usually accompanied by a web scraper that downloads, or scrapes, required information.
Oxylabs’ Real-Time Crawler does both – it crawls websites and scrapes information, but we will get to this tool soon.
Why use a web crawler for e-commerce websites?
Large e-commerce websites use web scraping tools to gather data from competitors’ websites.
For example, companies crawl and scrape websites to gather real-time competitors’ price data. This allows businesses to monitor competitors’ campaigns and promotions, and act accordingly.
Another use case includes keeping up to date with the assortment on competitors’ websites. Monitoring new items that other companies add to their product lists allows e-commerce businesses to make decisions about their own product range.
Both of these use cases help companies keep track of their competitors’ actions. Having this information, companies offer new products or services. Being on top of their game is essential if businesses want to stay relevant in the competitive e-commerce market.
Challenges of web crawling
We already discussed web crawling advantages for your e-commerce business, but this process also raises challenges.
First of all, web crawling requires a lot of resources. In order to gather wanted data from e-commerce websites, companies need to develop a certain infrastructure, write scraper code and allocate human resources (developers, system administrators, etc.)
Another issue is anti-bot measures. Most large e-commerce websites do not want to be scraped and use various security features. For example, websites add CAPTCHA challenges or even block IP addresses. Many budget scraping and crawling tools on the market are not efficient enough to gather data from large websites.
Some companies use proxies and rotate them in order to mimic real customer’s behavior. Rotating IPs works on small websites with basic logic, but more sophisticated e-commerce websites have extra security measures in place. They quickly identify bots and block them.
One more challenge: the quality of the gathered data. If you extract information from hundreds or thousands of websites every day, it becomes impossible to manually check the quality of data. Cluttered or incomplete information will inevitably creep into your data feeds.
How to avoid all these challenges?
Oxylabs’ Real-Time Crawler – the ultimate e-commerce web crawling solution
Oxylabs’ Real-Time Crawler solves e-commerce data gathering challenges by offering a simple solution. Real-Time Crawler is a powerful tool that gathers real-time information and sends the data back to you. It functions both as a web crawler and a web scraper.
Most importantly, this tool is perfect for scraping large and complicated e-commerce websites, so you can forget blocked IPs and broken data.
How does Real-Time Crawler work?
In short, this is how Oxylab’s Real-Time works: You send a request for information; Real-Time Crawler extracts the data you requested; You receive the data in either raw HTML or parsed JSON format.
Real-Time Crawler only charges for successful requests, ensuring a 100% delivery. It is easy to integrate and requires zero maintenance from your side.
Real-Time Crawler reduces data acquisition costs. It replaces a costly process that requires proxy management, CAPTCHA handling, code updates, etc.
Access accurate results from leading e-commerce websites based on geo-location. Oxylabs’ global proxy location network covers every country in the world, allowing you to get your hands on accurate geo-location-based data at scale.
Get all the data you need for your e-commerce business. Whether you are looking for data from product pages, offer listings, reviews, or anything related, Real-Time Crawler will help you get it all.
Real-Time Crawler has two data delivery methods, callback and real-time data delivery. You can read more about them in our Callback vs. Real-Time: Best Data Delivery Methods blog.
Real-Time Crawler Use Case
Many various e-commerce businesses choose Oxyabs’ Real-Time Crawler as an effective data gathering method and solution to data acquisition challenges.
One of the UK’s leading clothing brands were looking for a solution to track their competitor’s prices online. Based on this data, they wanted to make more accurate pricing decisions that would lead to better competition and, essentially, more revenue. The company had an in-house data team, but overall costs for such complicated data extraction were too high and their resources were limited.
Oxylabs’ Real-Time Crawler helped the company collect all required data, including product names, prices, categories, brands, images, etc. As a result, the company optimized their pricing strategy based on real-time data and increased online sales by 24% during the holiday shopping season (market average was 18%).
This company’s success story is just one of many ways Oxylabs’ Real-Time Crawler can help e-commerce businesses increase their performance.
Now that you know what is a crawler, you can see that this tool is an essential part of data gathering for e-commerce companies. Spider bots crawl through competitors’ websites and provide you with valuable information that allows you to stay sharp in the competitive e-commerce market.
Extracting data from large e-commerce websites is a complicated process with many challenges. However, Oxylabs’ Real-Time Crawler provides an outstanding solution for your e-commerce business. Register at oxylabs.io and book a call with our sales team to discuss how Oxylabs’ Real-Time Crawler can boost your e-commerce business revenue!