Paul Felby

CTO @ Adthena

Paul is a supremely talented software engineer, architect, and technology leader. He built his career with significant names, such as Logica Space and Defence and Ticketmaster, and spent time teaching gifted children programming and electronics in the US. Now, as Chief Technology Officer at Adthena, Paul is responsible for the technology team, research, and innovation, where he has helped grow the company from a small team to a worldwide leader in Search Intelligence.

Learn more about Paul's presentation

Harnessing Gen AI for Data-Driven Answers

The rapid evolution of technology and the advancement of generative AI continuously reshape the way we interact with data. In this presentation, unveil a cutting-edge system designed to transform the means by which we engage with information. The advanced technology allows users to uncover deep insights from vast data sets by posing conversational language questions to the data. In return, users receive not only direct answers but also actionable insights and data-driven conclusions. 

Paul’s presentation will cover various aspects, including: 

  • Key components and architecture behind this advanced technology;

  • Challenges faced during its development;

  • Real-world applications showcasing its potential to revolutionize research, decision-making, and knowledge discovery.