Protecting your company from various online risks must become a priority as the issue of cyber-security threats continues to grow. Cyber attacks are becoming a lot more sophisticated, data breaches more effective and intellectual property theft is still a big problem. However, correspondingly, the companies that provide security measures are far from lagging behind. Today, it is more crucial than ever for businesses to take the right measures to protect their online presence.
With the help of correct defenses, future threats can be effectively prevented. And building a proxy infrastructure is a common and reliable way in terms of brand protection. In this article, we’ll go over the topics of:
- The alarming extent of cyber threats
- Using proxies for brand protection
- Choosing the right proxies for brand protection
The alarming extent of cyber threats
From intellectual property theft, leaked company’s secrets, personal information, and other sensitive data, cyber breaches have the tendency to quickly escalate into an alarming crisis. For e-commerce sites alone, a data breach can cause a massive panic inside and out of the company and its customers. As the saying goes, when your brand takes a hit, your business also takes a hit.
According to 2019 Hiscox Cyber Readiness Report, the median cost for losses associated with cyber incidents shot up from $229,000 to $369,000 in 2018. And a 2019 Data Breach Investigations Report by Verizon revealed that 43% of these online attacks are today aimed at small businesses. Unfortunately, only 14% are adequately prepared to defend themselves.
When looking into July 2019, IT Governance had recorded a total of 2,359,144,047 data breaches globally. This means that thousands of businesses were affected. This can create severe damage to a business in terms of:
- Financial costs to hire specialists and engineers to seal the breach.
- Loss of customers to competitors due to decline in trust.
- Brand reputation damage, as press coverage about such breaches spreads very quickly.
Juniper Research estimates that the cost of data breaches will increase to $2.1 trillion globally by 2019. And as more business infrastructures get online, the average cost of a data breach will exceed a staggering $150 million by 2020.
Cyber-attacks have become the 21st century’s everyday news. But there is a way to minimize the cost of a data breach. One thing is certain – businesses must invest in excellent infrastructure to protect their data. One reliable solution that we recommend is, of course, a proxy.
Using proxies for brand protection
Building a proxy infrastructure for brand protection might take some time and resources, but it will save you a lot in potential losses.
There are several ways a proxy infrastructure helps protect your brand:
Putting an extra layer of protection
With a proxy server, you’ll get an additional safety blanket of brand protection. The proxies will cover your sensitive data from unwanted eyes, while still being accessible to authorized people.
Tackling counterfeiting and copyright infringement
By using proxies to crawl e-commerce websites, auction sites, and relevant marketplaces, you’ll be able to detect, as well as collect the necessary information to prosecute the hackers.
Proxies come in handy when accessing websites from different geo-locations. This allows you to pinpoint non-authorized traders that sell your products or services.
Filtering out spam and malicious emails
With proxies, you can filter out legitimate emails from spam, and especially malicious emails that send potentially dangerous emails with virus attachments. Proxies allow you to whitelist or blacklist IPs, in doing so, you’ll be able to build a proxy wall that’ll protect your business emails from unwanted recipients.
Backing up web data and its content
A website crash is an unwanted sight that creates many issues, such as upset customers and losing relevance. Having a backup server is the most common approach, but you can do something that might prevent a crash in the first place. With a proxy server, you’ll be able to create a web address as an access point. This way, you’ll be able to balance out requests and prevent overloads, preventing future crashes.
Choosing the right proxies for brand protection
When it comes to choosing the right proxies for brand protection, it’s important to understand that for an efficient fraud investigation, it may require several web data extraction solutions. Depending on the marketplace that is monitored, all proxy types can prove to be effective.
However, the most significant amount of cyber attacks target e-commerce sites and our team suggests you use either Real-Time Crawler (as it allows you to focus on cleaning and analyzing the actual data without the need to do the crawling), or data center proxies.
Why data center proxies? They are fast, cheap, and are very reliable. So when someone threatens your brand, you can react quickly and accordingly to protect the brand and the hard-fought market share. You can learn more about what data center proxies are in our blog post, where we go into further detail about them.
Brand protection is crucial for a business, especially when monthly data breaches reach 10 figure numbers. This is not something to be taken lightly, and a sound proxy infrastructure for any company has become a necessity. This goes double if its for an e-commerce business.
Want to be sure and make the best proxy choice for your company to protect your brand? Email us at [email protected] and our account managers will answer any questions you might have.