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Companies that provide affiliate compliance services depend upon automated data discovery and retrieval tools, as well as proxy infrastructure. One of our long-term partners, Rightlander, shared how Oxylabs’ SERP Scraper API and proxies helped them successfully perform business-critical tasks and save resources.
Rightlander is a leading affiliate compliance SaaS tool, which helps brands and advertisers monitor third-party publishers for messaging that is likely to incur regulatory penalties or bring their brands in disrepute. It provides global monitoring for some of the largest companies in the e-commerce world, including Awin, Bet365, Paysafe, and Flutter Entertainment, among others.
According to Ian Sims, the founder of Rightlander, their key company activities are as follows:
Rightlander needs to continuously monitor content across a variety of websites, search engines, and channels, to make sure their clients’ affiliates communicate in a compliant manner and don’t do misleading marketing.
It involves finding content, scanning it, and notifying clients in case of any compliance violations.
Most affiliates and publishers are slightly wary of unknown visitors crawling their sites and collecting content, which makes them implement access restrictions. It demands developing a smart but, at the same time, ethical approach to data collection.
As such, Rightlander operates in a peculiar industry, which entails certain requirements for their web monitoring tools:
They should be able to monitor and scan content all over the globe, from different jurisdictions, and sometimes on a state and city level.
They need to avoid getting blocked, making high-quality and reliable proxies necessary.
The data retrieval technology should be speedy to perform web scanning efficiently.
“SERP Scraper API saved us a lot of money. Before using this product, we had to do it manually, and clearly, it was an expensive process. But now that we have the SERP Scraper API in place, we can throw any number of search terms based around a specific brand or product into it and get the content,” – Ian says.
When it comes to compliance, brands need to understand where the traffic is coming from. Rightlander has to constantly discover new content to check what promotions surrounding their clients are going on. It includes monitoring the affiliate sites themselves and other places where affiliates might be placing their links.
As Ian emphasizes, SERP Scraper API is a handy product that lets them effectively find new content and send multiple search terms on a country and city level. This, in turn, helps Rightlander promptly advise their clients if the affiliates’ actions are likely to cause damage to their brands.
Rightlander works with clients all over Europe, the Americas, and affiliate networks worldwide. In some countries, regulations for specific industries are straightforward and tend to cover all states and cities, while, in other cases, the rules might vary. The critical requirement for Rightlander’s web monitoring solution is that it should be able to find and scan the content presented by the proposed publishers from different jurisdictions.
“What’s really important is that we are able to see and scan the content as if someone living in that country would be able to,” – Ian explains.
Often, Rightlander has to narrow down their search to the state and city level to grasp a particular content segment. Ian gives the example of Canada, where different states have different regulations for certain industries.
Also, within Canada, there are two prevalent languages: English and French. It means that sometimes Rightlander has to go down to the city level search so they can wrap content that’s likely to be presented to French-speaking residents rather than English-speaking ones. And for this, they use Oxylabs’ IPs.
“Initially, we looked at three providers. I tried them all, but the other services weren’t particularly fast. Yours were much faster and had more to offer in terms of scope. Also, the other services were a bit cheap. I’m a big believer that you get what you pay for”, – says Ian.
Outside of the speed and performance of the Oxylabs’ scraping solutions, Ian also highlights that Oxylabs’ proxies are easier to manage as we provide support when switching IPs. It allows Rightlander to avoid unnecessary hassle and focus on more critical tasks.
With the help of Oxylabs’ SERP Scraper API and proxies, Rightlander can successfully access and scan content from different jurisdictions and retrieve data with speed and efficiency. Oxylabs’ solutions help Rightlander remain a leading affiliate compliance company and save money and resources.
Want to use Oxylabs’ resources to monitor online content? Contact us at firstname.lastname@example.org to get started now.
About the author
Maryia Stsiopkina is a Content Manager at Oxylabs. As her passion for writing was developing, she was writing either creepy detective stories or fairy tales at different points in time. Eventually, she found herself in the tech wonderland with numerous hidden corners to explore. At leisure, she does birdwatching with binoculars (some people mistake it for stalking), makes flower jewelry, and eats pickles.
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