Maintaining a consistent and fresh data flow
Due to SERP’s unpredictable nature, a constant flow of fresh new data is vital in creating SEO insights and building SEO tools. Not to mention, search engines constantly push out new layouts, features, and algorithm updates which often break parsing and scraping tools. Therefore, parser and scraper maintenance and upkeep become a regular part for those who gather SEO data. In time, it can become very costly and time-consuming.