Minimum Advertised Price (MAP) Monitoring

Minimum advertised price (MAP) monitoring is a process of tracking and enforcing a manufacturer's policy that requires retailers and resellers to advertise products at or above a certain minimum price.

Customers tend to categorize brands according to their prestige or lack thereof - lower prices negatively impact perceived hierarchy in the market. MAP policies protect a brand's image and reputation by ensuring that products are not advertised or sold at prices that are too low.

To implement MAP monitoring, you should:

• Define the minimum advertised price.

• Identify the retailers and distributors selling the product.

• Monitor e-commerce channels to ensure MAP compliance.

• Use tools or services to automate the MAP monitoring process. You’ll save time and ensure prices are monitored regularly.

• Set up a process for addressing MAP violations. The process can involve contacting the retailer or distributor to remind them of the MAP policy. Alternatively, it may require formal legal action.

The short answer is yes. To make the process easier, our team of experts created the Amazon product data API, Walmart API, Best Buy Scraper, and many more to help you gather public data from major e-commerce sites effortlessly.