Introducing AI & ML powered Next-Gen Residential Proxies

Learn more
What is an SEO proxy?

Mantas Miksenas

Jul 31, 2019 5 min read

An SEO proxy is a regular proxy used for Search Engine Optimization (SEO) tasks online, such as to analyze SERPs, keywords, competition rankings monitoring, etc. Ultimately, the primary purpose of an SEO proxy is to hide the client’s original IP address. An SEO proxy can either be a datacenter or a residential type of a proxy.

When you look up “web scraping” in Google trends, you’ll see the popularity of it has grown gradually over the past few years. 

Best Proxy Solutions for SEO Monitoring #1

Based on this metric alone, it’s fair to say that many companies started to implement web crawling as a solution to gather information for their business needs. Some of such needs are ad verification, pricing intelligence, market research, and much, much more. But you clicked on this article to find out about web scraping for SEO (search engine optimization), so let’s get to it.

With SEO industry poised to reach $80 billion in 2020 in the US alone, SEO today is a huge deal. And this makes sense, since SEO monitoring is a big part of how online businesses make their bread.

Among other things, an efficient SEO campaign must include high quality content. Some other important factors at play are in-depth keyword research, writing a good meta description or ensuring that the presented information is current.

SEO monitoring helps specialists choose the right keywords which are then used throughout the whole campaign. These keywords have to be constantly reviewed and optimized seeking to ensure that the content actually reaches its audience. That’s why SEO monitoring is crucial for good results.

There are quite a few ways to stay at the top, but we’ll talk about something that we know really works – SEO proxies.

Best solutions for SEO monitoring

Now, before choosing the right SEO proxies, it is essential to understand how proxies work. We have covered what is a proxy in great detail in our blog post, so make sure to check it out before going any deeper into this blog post. 

SEO proxies

Best Proxy Solutions for SEO Monitoring #2

When choosing SEO proxies, there are two types of proxies you can look into. That is datacenter proxies and residential proxies. When selecting between residential or datacenter proxies, there are more than a few factors that need to be considered. 

However, take note that when web scraping for SEO, a proxy must fit the IPs location of the search engine it scrapes, as the search engines have their own location database. For this instance, Oxylabs datacenter proxies are more adapt to this sort of job.

Let’s not forget that for SEO, you’ll need high scalability, and once again – datacenter proxies are much faster than residential proxies, therefore choosing them would be more beneficial. 

There is a downside to using proxies, though. You’ll find that managing and maintaining them will require extensive resources and time. That’s extra costs for your company, not to mention the time spent building infrastructure. At Oxylabs, we developed a solution that tackles the issues as mentioned earlier, leaving you with the information you need – Real-Time Crawler. 

SEO solutions

What is Real-Time Crawler? We have a whole article dedicated to this nifty tool, so make sure to check it out. But to sum it up for this particular case, Real-Time Crawler is currently customized to support the most popular search engines. You can retrieve paid and organic SERP data, extract ranking data for any keyword in raw HTML or formatted JSON format.

The whole work process of Real-Time Crawler is simply a lot more resource-efficient. You can make use of the Callback method with which you don’t have to keep an open connection or check your task status and can collect your data whenever you need it (within 24 hours). Not to mention that every request you make has a 100% success rate, as we make sure on our end that the request you make always gets back to you.

A word from Oxylabs’ Account Manager – Jonas Jokubauskas

“When monitoring keyword rankings on SERPs, you’ll need a variety of proxies – and a lot of them, coming from different locations. When using our Real-Time Crawler, our clients only care about the keywords and parameters they push to our API. The rest is history, as they retrieve the SERP data within seconds.”

Wrapping up

Web scraping for SEO is a common practice amongst businesses for some time now. Therefore, using the right SEO proxies and having a stable infrastructure is a necessity. 

Datacenter proxies are a good pick, but if you want to save on maintenance and resources (as well as have a constant 100% success rate)  – Real-Time Crawler is our top recommendation to go with. 

Are you ready to use Oxylabs’ tools and proxies? Register here and raise your business to the next level! If you’re still not sure which is the best product for your business, book a call, and our fantastic account manager and sales team will get you sorted!


About Mantas Miksenas

Mantas Miksenas is a Sales Development Representative who believes he needs to keep moving forward by pushing the limits. The tech industry compliments the latter aim as it expands boundaries and helps to build the future. While he pushes his limits, he likes to put on a soundtrack of smooth Jazz and improvisational music to keep himself energized while answering your proxy related questions.

Related articles

Proxy vs VPN

Proxy vs VPN

Aug 24, 2020

10 min read

What is a Proxy Server [2020 Guide]

What is a Proxy Server [2020 Guide]

Aug 13, 2020

20 min read

Choosing Between Residential and Datacenter Proxies

Choosing Between Residential and Datacenter Proxies

Jun 19, 2020

3 min read

All information on Oxylabs Blog is provided on an "as is" basis and for informational purposes only. We make no representation and disclaim all liability with respect to your use of any information contained on Oxylabs Blog or any third-party websites that may be linked therein. Before engaging in scraping activities of any kind you should consult your legal advisors and carefully read the particular website's terms of service or receive a scraping license.