When you look up “web scraping” in Google trends, you’ll see the popularity of it has grown gradually over the past few years.
Based on this metric alone, it’s fair to say that many companies started to implement web crawling as a solution to gather information for their business needs. Some of such needs are ad verification, pricing intelligence, market research, and much, much more. But you clicked on this article to find out about web scraping for SEO (search engine optimization), so let’s get to it.
Among other things, an efficient SEO campaign must include high quality content. Some other important factors at play are in-depth keyword research, writing a good meta description or ensuring that the presented information is current.
SEO monitoring helps specialists choose the right keywords which are then used throughout the whole campaign. These keywords have to be constantly reviewed and optimized seeking to ensure that the content actually reaches its audience. That’s why SEO monitoring is crucial for good results.
There are quite a few ways to stay at the top, but we’ll talk about something that we know really works – SEO proxies.
Best solutions for SEO monitoring
Now, before choosing the right SEO proxies, it is essential to understand how proxies work. We have covered what is a proxy in great detail in our blog post, so make sure to check it out before going any deeper into this blog post.
When choosing SEO proxies, there are two types of proxies you can look into. That is data center proxies and residential proxies. When selecting between residential or data center proxies, there are more than a few factors that need to be considered.
However, take note that when web scraping for SEO, a proxy must fit the IPs location of the search engine it scrapes, as the search engines have their own location database. For this instance, Oxylabs data center proxies are more adapt to this sort of job.
Let’s not forget that for SEO, you’ll need high scalability, and once again – data center proxies are much faster than residential proxies, therefore choosing them would be more beneficial.
There is a downside to using proxies, though. You’ll find that managing and maintaining them will require extensive resources and time. That’s extra costs for your company, not to mention the time spent building infrastructure. At Oxylabs, we developed a solution that tackles the issues as mentioned earlier, leaving you with the information you need – Real-Time Crawler.
What is Real-Time Crawler? We have a whole article dedicated to this nifty tool, so make sure to check it out. But to sum it up for this particular case, Real-Time Crawler is currently customized to support the most popular search engines. You can retrieve paid and organic SERP data, extract ranking data for any keyword or get monthly search volume data in raw HTML or formatted JSON format.
The whole work process of Real-Time Crawler is simply a lot more resource-efficient. You can make use of the Callback method with which you don’t have to keep an open connection or check your task status and can collect your data whenever you need it (within 24 hours). Not to mention that every request you make has a 100% success rate, as we make sure on our end that the request you make always gets back to you.
A word from Oxylabs’ Account Manager – Jonas Jokubauskas
“When monitoring keyword rankings on SERPs, you’ll need a variety of proxies – and a lot of them, coming from different locations. When using our Real-Time Crawler, our clients only care about the keywords and parameters they push to our API. The rest is history, as they retrieve the SERP data within seconds.”
Web scraping for SEO is a common practice amongst businesses for some time now. Therefore, using the right SEO proxies and having a stable infrastructure is a necessity.
Data center proxies are a good pick, but if you want to save on maintenance and resources (as well as have a constant 100% success rate) – Real-Time Crawler is our top recommendation to go with.
If you’re still not sure which is the best product for your business, contact us at [email protected], and our fantastic account manager and sales team will get you sorted!