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Scraping Experts: SEO Monitoring for a Thriving Business

Enrika Pavlovskytė

2022-11-162 min read
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The SEO landscape is dynamic and full of surprises. You never know if the next algorithm update will push your website to the top of the SERP results or if you'll see a decrease in your SEO metrics. So, implementing an efficient SEO monitoring system is a must for those who want to stay in the lead.

Žydrūnas Tamašauskas, Head of Product Development at Oxylabs, knows precisely how critical SEO monitoring is for business growth. That's why, in the latest Scraping Experts video lesson, he discusses the topic of how to monitor SEO performance by building a custom and cost-effective system.

SEO monitoring – a lengthy but worthwhile effort

SEO monitoring is certainly not one of those one-off tasks that you can complete quickly. It's the process of tracking your key SEO metrics over time and calibrating your website accordingly. While keeping up with constant fluctuations might be demanding, the insights you gain are undoubtedly rewarding.

That's exactly what Žydrūnas discusses in his lesson, as he lists the main benefits of using an SEO monitoring system. He also delves into the challenges you might face during its implementation and what you can do to meet them head-on.

Exclusive SEO monitoring tips and tricks

Anyone working with business operations knows how much trouble you need to go through until you get the ingredients of your processes just right. Using a ready-made SEO solution can do wonders at the cost of limited customization. It might cross your mind to build a monitoring system yourself, and, in fact, it may be the best approach in your case. Although, such an adventure can bring about added difficulties as it involves scraping SEO data from publicly-available sources, which you may already know is a hassle. From the right tools to the perfect workflow – Žydrūnas explores all these and more.

He offers his expertise on a reliable and effective SEO monitoring architecture and explains why Python, Celery, and SERP Scraper API are best suited for building one. In addition, he walks you through a polished code sample that successfully delivers SERP data scraping results to demonstrate how an SEO monitoring solution operates. Be sure to check it out and pick up some exclusive tips and tricks!

Wrapping up

As mentioned at the beginning of this blog post, it can be pretty challenging to meet the ever-shifting demands of SEO. However, the latest Scraping Experts lesson has got you covered. You can rest assured that Žydrūnas' expertise will inspire you to revitalize your SEO strategy and help your business thrive.

If you have any questions or insights you'd like to share, our friendly team at events@oxylabs.io will certainly take a look at them. In the meantime, take a look at other lessons related to data gathering.

Frequently asked questions

What is SEO monitoring?

It’s the process of continuously tracking the performance of a website or the entire brand in search engine results pages (SERPs) for data-driven analysis and improvements. The goal of this process is to achieve better search engine visibility and organic traffic by monitoring a variety of metrics, such as SERP rankings, keyword strategies and performance, website traffic flow, bounce rate, click-through rate, conversion rate, competitor performance, and other metrics that influence the website’s performance in the SEO landscape.

SEO data analysis can help businesses develop or refine their content and keyword strategies, improve overall performance and optimize websites, discover new opportunities, and gain a competitive edge in the market.

How do I monitor SEO progress?

Thankfully, there are many SEO tools you can employ to monitor SEO metrics and progress. Yet, it all depends on your needs and preferences. The most popular ones include Ahrefs, SEMrush, Moz, Google Analytics, and many other tools that track crucial SEO metrics.

Additionally, you can also build your own tool to monitor SEO metrics with Oxylabs’ SERP Scraper API. A custom solution brings better customization and flexibility to the monitoring process and enables you to cater it according to your data needs.

About the author

Enrika Pavlovskytė

Copywriter

Enrika Pavlovskytė is a Copywriter at Oxylabs. With a background in digital heritage research, she became increasingly fascinated with innovative technologies and started transitioning into the tech world. On her days off, you might find her camping in the wilderness and, perhaps, trying to befriend a fox! Even so, she would never pass up a chance to binge-watch old horror movies on the couch.

All information on Oxylabs Blog is provided on an "as is" basis and for informational purposes only. We make no representation and disclaim all liability with respect to your use of any information contained on Oxylabs Blog or any third-party websites that may be linked therein. Before engaging in scraping activities of any kind you should consult your legal advisors and carefully read the particular website's terms of service or receive a scraping license.

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