Free White Paper: E-commerce Drives ROI Upwards with Alternative Data

While alternative data has already entrenched itself in the financial sector, others have been adopting it more slowly. There is, however, one other sector that has been investing a lot of time and resources into alternative data – ecommerce.

Applications of a new type of data in finance are clear. Yet, how and why alternative data gained prominence in e-commerce might be more of an enigma to most of us. In order to uncover the secrets, Oxylabs cooperated with Censuswide and surveyed UK e-commerce company decision makers.

Alternative data’s rising importance is clearly outlined in the answers provided by decision makers. However, its integration into company processes hasn’t been as straightforward as one would expect. E-commerce companies, in large part, are aware of the benefits of alternative data, but are struggling to fully harness its power.