While browsing the internet, you’ve probably seen that some websites are marked as “not secure”. And if you took a closer look, you might have noticed that the URLs for those sites begin with http://, while others begin with https://.
What’s the difference between HTTP and HTTPS, and why should you care? Let’s take a look at the difference between both protocols and why HTTPS is a better option for most use cases.
Before we dive into the nuances of HTTP vs. HTTPS, let’s first get a general understanding of what these protocols are and how they work.
HTTP stands for Hypertext Transfer Protocol and is the standard application layer network protocol used for communication and data transfer between browsers and web servers on the internet. An HTTP request is generated by user interactions on a web browser and sent to a web server, which generates an HTTP response and sends it back to the user.
You might ask is HTTP encrypted? Well, HTTP requests and responses are sent over the internet in plain text format. As a result, anyone monitoring the connection can easily read the encrypted data in those messages. So, is HTTP secure? It’s safer to say no. Thus, HTTP protocol is not ideal for use cases where users must send sensitive data such as passwords or bank details over the internet.
So what does HTTPS mean? And is HTTPS secure? HTTPS stands for Hypertext Transfer Protocol Secure and is an extension of HTTP protocol that uses the Transport Layer Security (or Secure Sockets Layer) protocol to establish an encrypted connection between a server and a web browser. As a result, HTTPS protocol is sometimes referred to as HTTP over TLS or HTTP over SSL protocol. Basically, it is a secure version of HTTP.
When HTTPS is used, the HTTP requests and responses are encrypted, making it impossible for an attacker or eavesdropper to access any sensitive information contained within them.
HTTPS is an extension of HTTP with encryption. The key distinction between these two protocols is that HTTPS operates over TLS (SSL) to encrypt standard HTTP requests and responses. Therefore, HTTPS is way more secure than HTTP. Websites that use HTTP start with http:// in their URLs, and websites that use HTTPS start with https:// in their URLs.
The main difference between HTTP and HTTPS may be summarized as follows:
Encryption and authentication
HTTP traffic is not encrypted and susceptible to eavesdropping and man-in-the-middle attacks. HTTPS, on the other hand, uses the TLS (or SSL) security protocol to create a secure connection and only transmits encrypted data over the network. This method of encrypting data involves using a public key and a private key to generate a short-term session key that is then used to encrypt the data transfer between the client and the server.
In public-key encryption, the owner of a private key can encrypt data which anyone can then decrypt with the public key. Also, anyone with the public key can verify that any data received from the private key owner is from an authentic source.
In HTTPS, the public key is stored in a website’s TLS/SSL certificate. These certificates are issued and signed with a private key by a Certificate Authority (CA), any trusted third-party organization that gives SSL certificates. Every web browser has a list of trusted CAs, and most browsers alert users when they receive invalid security certificates.
During a TLS/SSL handshake, public-key encryption is used to authenticate the origin server’s public-key identity and the digital signature on the SSL certificate. Once this process is completed, the client and the server will generate session keys for secure symmetric encryption.
All subsequent communication between the server and the client is then encrypted with the session keys. So if anyone intercepts the HTTPS requests and responses, they’ll only see the ciphertext and not any sensitive information. HTTPS also helps protect against malicious activity such as on-path attacks, DNS hijacking, BGP hijacking, and domain spoofing. Therefore, HTTPS is a more secure protocol.
HTTPS requests and responses are encrypted
As we have already discussed, when it comes to data security, HTTPS is undoubtedly the safer option. In fact, according to the PCI Data Security Standard, using HTTPS instead of HTTP is a requirement for websites that collect and process payment information.
Internet users are getting more aware of the importance of entering sensitive data only on websites that use the HTTPS protocol. For example, since July 2018, Google Chrome and other browsers have begun to flag HTTP sites without valid SSL certificates as “not secure” in the URL bar. Thus, it’s become necessary for businesses to implement HTTPS on their websites to build trust with visitors and avoid a negative impact on their brand.
In its bid to encourage the switch to HTTPS, Google began using HTTPS as a ranking signal in 2014. As a result, using HTTPS is now a vital part of any effective SEO strategy. In addition, HTTPS is also essential for creating Accelerated Mobile Pages (AMP), which can boost rankings on mobile devices.
Modern browsers now also limit functionality for unsecured HTTP sites. For example, features such as geolocation, push notifications, and advanced web applications (PWAs) require HTTPS to function correctly.
Even concerns such as cost and performance, which may have deterred some from switching to HTTPS in the past, are no longer significant issues. Thanks to the adoption of HTTP/2, which decreases latency and improves page loading speed, switching over to HTTPS now results in performance improvements. Also, it is now possible to get domain validation TLS/SSL certificates for free from organizations such as Lets Encrypt, Cloudflare, and Amazon.
HTTPS is essential for a successful SEO strategy and high ranking
Transitioning a website from HTTP to HTTPS is relatively straightforward but involves several essential steps. Before you get started, it’s good practice to perform a complete back-up of your site so that you can easily revert if you run into problems. The process includes the following steps:
To enable HTTPS, you’ll need to obtain an SSL certificate from a trusted Certificate Authority.
Once you’ve got an SSL certificate, you’ll need to install and configure it on your site’s server.
Update all internal links from HTTP to HTTPS and references to images and scripts on your website.
You’ll also need to update your sitemap and robots.txt file to reference the updated sitemap. Then, you can submit the updated sitemap to Google with the Search Console Sitemaps report tool.
Don’t forget to update your code libraries and third-party plugins present on your website.
Change external links in directory listings to HTTPS.
To avoid losing your search ranking when migrating your site, you’ll need to implement 301 redirects on your HTTP site. If your website is hosted on Apache, you can do this by modifying the .htaccess file in the root folder of your website. Implementing 301 redirects will help you preserve your HTTP site’s link equity on the new HTTPS URL.
You should also use canonical tags on the HTTPS version of your site only. These tags will make it clear to search engine crawlers that you want secure web pages to appear in search results.
Check your landing pages and paid search links and change them to HTTPS.
Make sure to update old redirects.
Allow HSTS so that your browser would always use HTTPS.
HTTPS adoption has been on the rise in recent years, and it’s already become the standard protocol on the internet. Hopefully, this article helped you understand the difference between HTTP and HTTPS and the need to move over to HTTPS.
About the author
Maryia Stsiopkina is a Content Manager at Oxylabs. As her passion for writing was developing, she was writing either creepy detective stories or fairy tales at different points in time. Eventually, she found herself in the tech wonderland with numerous hidden corners to explore. At leisure, she does birdwatching with binoculars (some people mistake it for stalking), makes flower jewelry, and eats pickles.
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