NielsenIQ: Running Millions of Requests Daily, Reliably

30-40%

cost savings

~90%

success rate on

priority coverage

Millions

of requests run daily

A partner, not just a provider

Web data extraction is at the core of everything NielsenIQ does – gathering data daily, often multiple times a day, across pricing, product content, search positioning, and sales insights. When it came to choosing a residential IP partner for their most demanding projects, what mattered most wasn't the technology alone, but finding a partner that actually listened. That's what tipped the decision toward Oxylabs.

I've genuinely never raised a piece of advice that wasn't listened to and acted on.

Hocine Amrane

Agile Rollout Senior Director at NielsenIQ

About NielsenIQ

Within its Digital Shelf division, NielsenIQ's mission is to capture how products are performing online for manufacturers. The team collects raw data, cleans it, and enhances it with a layer of AI and machine learning, then makes it available on a dashboard where clients track their own products against competitors across multiple markets.

Challenges NielsenIQ faced

As a company that had always built and maintained its own scraping framework, NielsenIQ didn't need a scraping tool – they needed a reliable residential IP partner they could build on, especially for their most demanding projects.
Their previous provider was stable, but overpriced, with rigid terms and little room to negotiate.
What NielsenIQ needed was a provider that would negotiate, adapt, and actually act on feedback when something needed fixing.

How Oxylabs helped

Oxylabs earned the partnership on the relationship first – once that human connection was in place, the technical fit followed close behind.
On the infrastructure side, NielsenIQ now gets consistently clean web data and around 90% success rates on its priority coverage, taking significant pressure off its engineering team.
From the outset, Oxylabs set clear expectations on what would be delivered and when – and delivered on that, sprint by sprint.

Main takeaway

Millions of requests a day, run reliably, at a fraction of the previous cost – proof that the right infrastructure, paired with the right people, is what actually moves the needle at scale.

Are you also looking for a scraping partner that treats you like one?

I'd recommend Oxylabs to anyone seeking a transparent and honest partnership. It's not just about changing an IP – it's about the right support, constant innovation, and being treated as a real partner. [...] Great technology and good leaders matter, but without the right people and the right mindset, it doesn't work – and Oxylabs has all three.