SEO Monitoring

Search engine optimization monitoring is the process of controlling the performance of your website - tracking the visibility, rankings, and general brand strength on search engines to find new ways in improving them. SEO monitoring allows companies to track their results and progress in search engine result page (SERP) rankings. With large volumes of SERPs data, businesses can analyze specific aspects of SEO strategies to gain insight into search engine algorithms.

Challenges you may face:

SERP data acquisition

Reliable data sources

Localized results

Improve SEO rankings with SERP data

The foundation of a successful SEO strategy is high quality content that matches user intent. Creating insights for SEO strategies requires fresh and accurate search engine result page data. With the help of SERP Scraper API you can quickly gather SERP data for multiple keywords in any location to empower following deduction of valuable insights, improving your SEO rankings.

Real-time SERP data acquisition

Utilizing SERP Scraper API you can detect a shift in user intent for a specific query or group of queries. Forecast search engine algorithm updates to follow changes in rankings and closely track competitors and their SEO efforts, monitoring metadata in real time. SERP Scraper API can also help you to improve keyword research and detect trends, capturing keyword suggestions from search engines.

Possible risks

Due to the volatile nature of SERPs, a constant flow of new data is required in order to draw conclusions.

How can we help?

Our SERP Scraper API, powered by SEO proxies, can collect SERP data at scale and in real-time.

Reliable SERP data sources

Maintaining a consistent flow of precise data is a vital aspect of creating SEO insights. Search engines constantly push out layout, feature, and algorithm updates which can break parsing and scraping tools.

Possible risks

Only reliable and adaptive SEO monitoring software can provide a consistent flow of data.

How can we help?

All layout, feature and algorithm changes are handled by our data acquisition tools and dedicated teams.

Localized Organic Search Results

Constantly keeping an eye on SERP rankings from many different locations is vital to developing an effective SEO strategy; hence, an important part of any SEO monitoring tool is a large proxy pool with varied locations. Proxies for SEO monitoring empower scraping solutions that help companies to track their SEO strategy's effectiveness. Localized organic search results tracking is essential in ensuring content indexation, checking the local competition, and following local keywords.

Possible risks

SERPs provide different data based on location, device, language and other factors

How can we help?

Our tools employ a global pool of locations that allow you to acquire precise and accurate data.

Monitor SERPs for any device

Simulate any desirable device, employing SERP Scraper API’s rich functionality to gather results from target SERPs. Prioritize and customize your personal preferences, avoiding mobile-first indexing and shaping the SEO monitoring the way you like. The differences in user intent can cause some undesirable deviations in SERP rankings. It is vital to check the competition and monitor mobile SEO rankings to catch up with the potential differences compared to desktop versions.

Possible risks

Due to differences in device-related accessibility options, some indexing and ranking effects could be undesirable.

How can we help?

SERP Scraper API allows you to simulate mobile and desktop versions alike to gather device basis tailored data.

Choose SERP Scraper API for SEO monitoring

SERP Scraper API is an out-of-the-box heavy-duty data acquisition tool powered by SEO proxies. This SERP data scraping tool helps with your SEO monitoring tasks:

  • 100% success rate* for data delivery from search engines

  • Get fresh SERP data from any location and device

  • Save resources and focus on data analysis rather than extraction

Find out more

Added benefits of SERP Scraper API

100% success rate

Extract reliable data from most search engines.

Global location coverage

Get SERPs from any location in the world.

24/7 support

Receive assistance from our dedicated teams around the clock.

Data in JSON or HTML

Receive data either in ready-to-use JSON or unstructured HTML format.

Zero maintenance

SERP Scraper API automatically solves IP blocks and CAPTCHAs.

Highly scalable and customizable

Simple to integrate and supports batch requests.

* Pay only for pages with a response status code 200 with a body text containing "status": "done".

Oxylabs client story

Reducing data acquisition costs for search intelligence company

One of our clients – a leading search intelligence company, already had a steady proxy infrastructure and even a dedicated team for web scraping operations. The problem was operational maintenance and resource costs. They were too high compared to the results.


The company was looking to cut the costs that went to their web scraper maintenance, solving CAPTCHAs, and development.


With SERP Scraper API, our clients cut their overall data acquisition costs by 55%. They saved money on maintenance and development.

Read our client’s story

Frequently asked questions

What is SEO monitoring?

SEO monitoring is a process of optimization, targeting the visibility and rankings of a webpage in search engine results pages.

What is an SEO proxy?

SEO proxy is an intermediary between the user and the website. It conceals the user's IP address and ensures smooth completion of tasks, minimizing the possibility of interruptions such as getting blocked.

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All of our products are insured

All of our products are covered by Technology Errors & Omissions (Technology E&O) and Cyber Insurance.

Useful resources

Start guide

SERP Scraper API Quick Start Guide

Find out all you need to know about SERP Scraper API

Case study

Reducing Data Acquisition Costs

Learn how a search intelligence company reduced web scraping costs

Blog post

CTO’s Checklist: 6 Things to Know About Web Scraping

Learn what you will need for your next web scraping project

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