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Gabija Fatenaite

Nov 06, 2019 4 min read

Lead generation is what makes your business happen. And using web scraping by applying residential proxies is one of the most optimal ways to generate leads for your business. Lead generation will attract and convert anyone interested in your products or services. Based on Ringlead statistics, 85% of B2B marketers say that lead generation is their most important content marketing goal. 

As a business, for you to reach out to your prospective customers and generate more sales, you need qualified leads. That’s getting all the details such as the name of a company, street address, contact number, emails, and other necessary information. 

Now it is quite apparent that you’ll be looking for such information on the internet. Publicly available data with the information mentioned above is readily accessible on many platforms, from social media to featured articles.  

Now, gathering social data by hand, especially if you’re looking for leads, will take you an unholy amount of time. There are a lot of lead generation tools for this matter, but according to Martech Today, spending on marketing automation tools is expected to reach $25.1 billion annually by 2023. 

Global marketing automation technology forecast, 2017 to 2023 (US$ billions)

Global marketing automation technology forecast
Source: Forrester Data: Marketing Automation Technology Forecast, 2017 to 2023 (Global)

Building your tools to generate leads can be a lot more cost-efficient, and using web scraping is said to be one of the most effective ways to generate leads. In this article, we’ll go through the process of web scraping for lead generation and where to start.

Identifying sources 

The first step that should be taken for gathering data for lead generation is identifying what sources you’ll be using. You need to figure out where is your target customer located on the internet. Do you want customers or influencers? This will help you clarify which sources you’ll need to scrape and find high-quality leads. 

Tip: If your competitors’ customer information is publicly available, you could scrape their websites for their customer demographics. This would give you a good visualization of where to begin with and where your potential customers are located. 

Extracting data

Having figured out the sources where your potential clients are located, you’ll need to extract the data for your business to be able to use it.

There are a few ways you can extract personal data:

  • Buying a lead generation tool. 
  • Using readily available scraping tools. 
  • Writing the code yourself and implementing proxies.

As we already mentioned at the beginning of the article, buying a lead gen tool can be costly, and building your infrastructure of data retrieval if you have the right people resources can be a lot cheaper and easier.

Data extraction simplifies the whole process as well. Usually, when gathering data, it comes unstructured and requires further processing. According to Forrester, data analysts spend up to 80% of their time collecting and preparing data for analysis. However, when building your infrastructure, you’ll be able to remove incomplete, duplicate, or incorrect data points. 

Choosing the right proxies

When it comes to choosing the right proxies for extracting data to generate leads, our sales team at Oxylabs will guide you towards residential proxies. We have covered what are residential proxies in great detail way back in our blog, but to quickly summarize why them and not any other proxy:

Residential proxies are businesses’ best chance to mimic real human behavior online and avoid being perceived as a bot and get blocked.

All on Oxylabs' residential proxies

All on Oxylabs’ residential proxies:

Proxy pool30M
Locations (countries)195
Integrationsshell, phyton, php, java, csharp, ruby
ProtocolsHTTP & HTTPS
Sticky IPUp to 5 min
Concurrent sessionsUnlimited
Supported ASNs376
Supported US states50
Supported cities2214
Public APIYes
3rd party integrationsCompliant with most
IP ban rate Very low
Chance of captchas Very low

Oxylabs also has a dashboard that allows you to see detailed proxy usage statistics, create sub-users, whitelist your IPs, and manage your account. This enables you to do your business without the unwanted white noise of struggling to manage your proxies.

Wrapping up

Lead generation is the most critical sales and marketing business goal, and according to Strategic IC, companies that automate lead management see a 10% or more bump in revenue in 6-9 months. So having the right tools to build your infrastructure to gather data to generate leads is where you should be concentrating on. 

Want to learn more about web scraping for lead generation and different proxy or scraping tool options for your business? Contact us at [email protected], and our team will contact you ASAP. 

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About Gabija Fatenaite

Gabija Fatenaite is a Content Manager at Oxylabs. Having grown up on video games and the internet, she grew to find the tech side of things more and more interesting over the years. So if you ever find yourself wanting to learn more about proxies (or video games), feel free to contact her - she’ll be more than happy to answer you.

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