A decade ago, the automotive industry was truly riding in hazardous conditions because of the Great Recession’s aftermath, and for many market players, it was all about surviving. Luckily, today’s market landscape has changed drastically for the better. The industry is full of business opportunities, thanks to the emerging consumer demand for cars and auto parts in the developing countries and exciting future vehicle concept models.
And, to capture these business opportunities, forward-thinking companies are turning to web scraping practice that provides much needed data-backed insights and aids the business decision-making process.
Hence, in this article, we will briefly introduce the web scraping practice for the automotive industry and explore a few already proven external data collection use cases. What’s more, we will talk about the essential tools that are needed to gather this vast amount of data efficiently. Let’s begin.
Data collection in the automotive industry
Firstly, web scraping refers to the practice of collecting public data from across the internet. The whole process consists of identifying the predefined data points on the web and extracting the desired data for the later analysis phase. In essence, the web scraping practice calls for web data sources, automation, and proxy networks (more on that later).
For example, the used automobiles market participants typically extract such data points as the car make, model, year, price, mileage, fuel type, auto parts, to name a few.
Also, web scraping practice can be utilized to collect data on customers’ preferences, users and auto parts reviews, habits and purchasing power, warranty repairs, and much more. Typically, this sort of data supports the predictive analysis of the market and allows companies to discover further business opportunities.
Here are only a few already proven web scraping use cases within the automotive industry:
- Market trends and pricing intelligence knowledge is primarily obtained via web scraping practice, e.g. monitoring consumers’ purchasing behavior, global sales information, or competitions’ pricing tactics. This kind of analyzed data shapes switched-on companies’ policies.
- Aggregated car listings websites rely on the web scraping practice to pull a vast amount of real-time data from the entire web and display it on their one-stop-shop sites for consumers’ convenience.
- Auto parts sites utilize the web scraping practice to monitor the demand and supply for auto parts by exploring competition’s product catalogs, sales figures, auto part reviews, warranty repairs information, to name a few.
- Consumer sentiment analysis by web scraping practice allows automotive manufacturers and auto traders to gather powerful insights from drivers. This analysis insights aids in optimizing existing procedures, as well as generating designs of future vehicles.
Of course, we only scratched the surface here. The automotive industry generates a massive amount of data on the web that holds immense value for the used car and auto parts market participants, car manufacturers, or even start-ups hoping to become the next Tesla.
However, before the data analysis phase, the first step for all data-driven market players is to have a robust external data gathering process in place.
Data extraction tools & solutions
Some companies choose to build their in-house web data mechanisms. As mentioned earlier, it requires automation, i.e., software scripts, also known as web scrapers. Usually, these web scrapers are built and continuously maintained by developers. Furthermore, the web scrapers need to be supported by a proxy network to gather the data successfully. Why so?
Typically, the websites that hold the desired public knowledge implement data requests limits. Once these sites receive a significantly larger volume of requests, they start to block the data collection process by blacklisting the client’s (web scraper’s) IP address.
Hence, for the web scraper to successfully collect the necessary data on a scale, it is paramount to use proxies (that carry their own IP address). By using a vast amount of proxies, the web scraper can distribute the requests evenly via the IP address pool without reaching the website’s implemented data request limit.
For web data collection in the automotive industry, data center proxies are among the top picks, thanks to such features as rapid response times and overall stability.
Of course, some companies choose to outsource web scraping tools, such as our Web Scraper. This path allows businesses to place focus on already gathered data to draw actionable insights, instead of allocating resources to the data gathering process itself.
It’s a wrap
Hopefully, by now, you have a decent understanding of how the automotive industry is already benefitting from the web scraping practice and what resources are needed to gather the data successfully.
It is safe to state that with the upcoming further technological advancements within the sector, data-backed insights will shape the foreseeable automotive industry companies’ policies.
If you have any further questions or would like to get a consultation about your own web scraping project, feel free to drop us a line via live chat or email us at [email protected].