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Emilis Strimaitis

Head of Innovation @ Hostinger

Emilis Strimaitis spent 15 years as a one-man company, covering everything from design and copywriting to media buying, sales, and customer support. He sold more than $10M across email, e-commerce, mobile, and SaaS, and buried a few companies along the way.

Today, he focuses on building AI agents for 5 million small businesses – the kind of team he wished he had when building his own. His work combines hands-on entrepreneurial experience with a practical approach to using AI to help small businesses operate and grow.

We Made Our Web Search Worse on Purpose

Everyone building AI agents is adding more: more context, more tools, more memory, bigger models. After launching Hostinger Agents in March, the speaker, Emilis, and his team spent the following months doing the opposite – deleting things. Almost every time they removed something, the agent got better and cheaper, challenging the assumption that more capability always means a more capable agent. 

This talk takes you inside a production system serving real customers and walks through six of those key deletions.