Every time you go online, your website history gets tracked by either your Internet Service Provider (ISP) or the said website you visit. Both can also have a rough estimate on your location – all of this is possible because they know and can see your IP address.
This is where a proxies come in useful. What is a proxy? It is is a “substitute” that allows you to go online under a different IP address.
There are a few different types of proxies one can look into:
There are plenty of reasons to go online under a different IP address – anonymity being the top reason. However, there are more factors that can be useful for not only personal cases – but businesses as well. In this article, we’ll cover some of these cases and go into detail about what are residential proxies.
What are Residential Proxies?
A residential proxy is an IP address provided by an ISP to a homeowner. It is a real IP address attached to a physical location. So basically, whenever you move to a new location and set up your internet, your ISP will provide you with an IP address. If curious, you can check what is your IP address by simply googling it.
What are Residential Proxies’ Benefits?
The main benefit of a residential IP is high anonymity. But why is considered to be high? As we mentioned earlier, they are provided to you by an ISP. That makes them seem real, and therefore, no website would block a residential IP.
But if you are a business, residential proxies are used not only for online anonymity but rather for data harvesting. It is a common practice for many companies and residential proxies get chosen precisely because they look real and have slight to none chances of getting blocked if the proxies are of good quality.
What are Residential Proxies’ Use Cases?
A lot of companies use residential proxies for ad verification and travel fare aggregation.
How can you use residential proxies for ad verification?
Residential proxies for ad verifications has proven to be an effective way to see how ads are displayed in other countries and also allow businesses to see whether the ads shown are real, as a lot of hackers tend to fake ads and claim the revenue.
How can you use residential proxies for travel fare aggregation?
When it comes to travel fare aggregations, collecting data on prices can be tough, as flight company websites, travel agencies, and other sources have tight security checks and any bot-like behavior will get blocked. That’s why residential proxies come in handy here with their legitimacy.
If as a business you seek to harvest data and avoid getting blocked, you will need residential proxies, as they look like real IP addresses and have slim chances of getting recognized as automated bots.
There are many reasons to choose residential proxies, but high anonymity and low block chances are the top priorities amongst businesses.