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Carnegie Mellon University Researcher Joins Project 4β

4beta and Carnegie Mellon University researcher

Gabija Birgile

2024-12-101 min read

We're thrilled to announce that Oxylabs' pro bono initiative, Project 4β, has partnered with Liying Qiu, a PhD student in Business Technologies at Carnegie Mellon University's Tepper School of Business. Her groundbreaking research explores pricing and advertising strategies on e-commerce platforms using LLM-based web agents.

Empowering Research with Web Intelligence

As part of the collaboration, Liying Qiu received free access to Oxylabs' Residential Proxies, which provide unparalleled reliability for gathering data at scale. These tools are crucial for her project, enabling data collection on platform behaviors and helping refine insights into consumer behavior in the digital marketplace.

Partnering with Oxylabs has been instrumental in advancing our research on understanding consumer behaviors in e-commerce. The ability to reliably collect and analyze product information across various platforms allows us to explore the consumer purchase path with greater accuracy. These agents help us better understand how consumers search for, consider, and ultimately purchase products, providing valuable insights into online decision-making processes.

Liying Qiu, PhD student in Business Technologies

Working alongside esteemed professors at Carnegie Mellon, L. Qiu's research aims to uncover the impact of pricing and advertising strategies on consumer decision-making. Her team has gathered extensive consumer web browsing data and is now leveraging Oxylabs' solutions to collect data on platform behaviors. The findings from this project have the potential to shape the future of e-commerce by revealing new dynamics of consumer behavior and platform operations.

Invitation to join 4β

Project 4β collaborates with academic institutions such as Carnegie Mellon University, Stanford University, Northwestern University, Aston University, the University of Edinburgh and the University of Pennsylvania, among many others. We invite researchers, NGOs, NPOs, and organizations working towards public good to join the initiative and access Oxylabs' advanced web intelligence tools for free. Drop us a message via 4beta@oxylabs.io or via our contact form.

About the author

Gabija Birgile

Senior PR Manager

Gabija Birgile is a Senior PR Manager at Oxylabs. After working in a PR agency and juggling various projects for quite some time, she wanted to try a role in the tech industry. Making a positive impact with her work was always on top of her mind, so managing "Project 4β" pro bono partnerships now definitely does the job. If you have a project in mind, drop her a message at 4beta@oxylabs.io.

Learn more about Gabija Birgile

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